Paintvine makes over $500,000 in revenue over 9 months thanks to highly targeted Facebook ads, influencer outreach and PR hacking.

Paintvine is New Zealand’s leading paint & wine company. They entertain hundreds of people each week across New Zealand’s largest cities each week. Paintvine came to Hypergiant early on only a few weeks after launching looking for a way to take a digital first strategy to scaling up their ticket sales and drive significant awareness through social media.

We created compelling video anchor content to wrap our Facebook & Display campaigns around, which drove our campaigns went viral (through tagging friends) in each city we launched them in. Resulting in massive brand exposure and ticket sales. We leveraged this buzz to get content placements in NZ’s largest event publications, combined with influencer outreach and other onsite optimisations – we drove over $500,000 of revenue in under 9 months to Paintvine.

How did we do it?
  • Viral Facebook ad hacking
  • PR hacking
  • Influencer marketing
  • Video production
  • Facebook, Google AdWords
  • SEO local citations
  • Social proof ecommerce conversion optimisation
The results
  • Over $500,000 in revenue in under 9 months
  • 0 to 10,000 Instagram followers in 5 months
  • 50:1 return on ad spend
  • 43% increase in visit to conversion (ticket sale)

After running a few sessions with friends to validate the idea, I needed help getting my name out there. Everybody loved our events, but nobody had heard of us. Hypergiant helped us hit the ground running. They broke up and built out a solid strategy across our core marketing channels, from awareness through to conversion they executed a plan that tested and measured everything. No matter what stage your company is at, the Hypergiant team can help!

Alex Hamilton

Managing Director & Co-founder - Paintvine

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