A2X triples trials sign ups and quadruples conversion to paid through landing page testing, PPC targeting and co-marketing.

A2X is the leading e-commerce accounting tool for Amazon sellers to accurately reconcile their accounts. A2X was doing marketing and paid campaigns in house, but was having issues scaling trials in an increasingly competitive space. Within a few months Hypergiant was able to increase trials by 300%, and increase trial conversion to paid accounts by 500%.

How did we do it?
  • Marketing automation targeting user journey steps
  • Custom built landing pages
  • Detailed PPC targeting, and remarketing campaigns
  • B2B Review site optimisation
  • Content development
  • SEO link building
  • Co-marketing business development
The results
  • 3x increase in monthly trials
  • 4x increase in trial to paid conversion rate
  • 25% decrease in monthly churn
  • 200% increase in organic search traffic

We’d been running all of our marketing inhouse, and as we scaled up we we’re running into all sorts of roadblocks to growth, higher cost per trial, increasing churn and overall increasing customer acquisition costs. Hypergiant swung the needle in our favour, their disciplined and ‘test is all’ approach to our PPC lowered our cost per trial dramatically – and through mapping our user journey and setting up marketing automation was able to increase our trials to paid conversion, decrease our overall CAC and lower our churn rate. The results are outstanding, I’m looking forward to working with Hypergiant for the years ahead, they’re wizards of SaaS.

Ashley Schroder

Founder - A2X for Amazon

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