How proximity targeting and content marketing helped increase Hotel 115’s direct bookings from 7% to 35% in under 4 months.

Hotel 115 is a uniquely beautiful boutique hotel in Christchurch, New Zealand. Hypergiant was able to increase direct bookings as a percentage of overall revenue from 7% to 35% in under 4 months.

We achieved this through dialing up a combination of offering proximity deals to local tourists through Facebook & Google. Optimising and automating our guest reviews and increasing overall search traffic by building a library of resources for tourists looking for local attractions and events.

How did we do it?
  • Proximity ad targeting
  • High-intent keyword targeting
  • Tailored content marketing
  • Daily Social media management
  • SEO link building
  • Review automation and optimisation
The results
  • 28% increase in direct bookings
  • 20% overall increase in annual revenue
  • 4x increase in organic search traffic
  • 15:1 return on ad spend

It’s rare to find a team that are so proactive, after each of our weekly calls I’m left with more ideas than we had expected. Ideas that Hypergiant are quickly able to turn into reality. They’re constantly monitoring and reporting back new ways for us to grow our overall online reach and drive more direct bookings for our hotel. We’d recommend them in a heartbeat.

Sarah Niu

Founder & CEO - Hotel 115

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